Yet Another New Logo

I really do like my previous logo, but I don't think it represented me and my style completely. It was strong, and very retro, but for me and my style, just a bit too clean. I think that's one of the curses of being a creative, you're just never satisfied with your own work for very long, a little over a month in this case.

So, I jumped back to the drawing board (computer actually) and came up with this one. Its intentionally lopsided a bit, I imagine you could say: more playful. Recently I went to the Oregon Coast with my Girl, Ace, which very well may have inspired me on this new approach. It better brings to mind images of the Historic 101, Route 66, and the Super 99 Highways. I'm really pleased with the retro color scheme too, and someday I think it will look great printed on a T-shirt. This one is a keeper. If you're wondering about the font, it is Square Meal Hearty from the folks at Font Diner.

Woo-Hoo! A Brand New Logo

Well, I'm still scrambling around like an Australian gopher, trying to get everything organized and running smoothly. In other words, touching up some portfolio stuff, building the almighty web site, trying to get PayPal to not be a pain in my ass, just business stuff. In the meantime, here is the almost world premier of my new company logo, I actually did a pre-premier last night on Myspace. Surprisingly, my girlfriend, Ace, was the only one who noticed, but she thought it was pretty nifty. I truly love the red, black and cream retro color combination, in fact, I think it my favorite. Another favorite element is the font, Starburst Lanes (available from Font Diner, if you're interested). It is technically what you might call a "bowling font" yet I find it very versatile. As for the geometric shapes, well they are all Googie influnced, reminescent of the great signs for motels, drive-ins and coffee shops that you might have seen along Route 66 or the Super 99 Highway, back in the day.

Okay, as you can see I'm still not on a regular posting schedule, but I should be soon, so until then, cheers!